If you have read the book then you will know that I am a serial entrepreneur who has made some serious mistakes but also helped build some very successful businesses ranging from Caffè Nero to a Social Network which was (just) acquired by Nextdoor.com. One hell of a journey which is described in the book as well as a lot of lessons learnt. At the end of each chapter there are questions which highlight some of the learnings in the chapter and for anyone trying to answer them, might just stop them making the same mistakes I made. It is a story book which is fun and interesting and equally relevant to young entrepreurs, budding entrepreneurs as well as more seasoned individuals who might be thinking about starting their own business.
If you have tried reading business books and never get beyond the third chapter then maybe this is one for you!
The book is available from Amazon or your local bookshop who can order it for you.
The book was written following a talk given by Pablo at INSEAD, the European Business School and it took the form of Pablo being interviewed by Charlie Mason, a teacher at the school. They are available for public speaking, corporate workshops and similar events. Please use the contact form if this is of interest.
